Khao San Road
Mobile site UX design rebrand.
Corporate Toronto
Located at King W and Spadina, KSR is proximal to the Financial District and opens at 5:00 p.m. during the week.
Maya (age 32) works at Deloitte, and just submitted her last deliverable for the day; she is craving something flavourful, so she decides to eat at KSR. She takes a look at their website while she is in the 10-minute Uber.
Objectives
Accurately reflect the expert flavours and cultural dining experience.
BEFORE: HOMEPAGE
AFTER
Enhance user experience by enhances contrast and navigation features.
PERSONAS
Students and Young Adults
Meal prices hit a maximum of $23.46, so KSR is the perfect restaurant for people who want more than fast food without overspending.
An 18-minute public transit ride from UofT, Arthur (age 20) just finished his last class and is headed down to KSR with some friends for dinner. Arthur and his friends decide what they want to eat while on the bus.
GTA Residents
Listed as #2 in BlogTO’s “Best That Restaurants in Toronto”, KSR is an easy choice for out-of-towners.
Ursula (age 40) lives in Caledon and wants to take her family out for dinner. She decides to go to KSR after reading about it on BlogTO. She has never eaten Thai food before, but when she sees KSR’s website, she is so excited to take her kids.
